The first meeting with international clients wanting to create their beauty product starts with excitement. However, when the adrenaline-filled pitch of their latest beauty product idea and brand proposal concludes, I have to take a deep breath before I get to respond.

What many have failed to consider at this point is analyzing whether their ideas are feasible in reality. Budget could simply be one of the issues and oftentimes, they don’t realize that their “innovative idea” is simply a great marketing idea engraved into an already existing beauty product.

So before we move on, we would like to ask all future entrepreneurs and beauty brands a question.

“Do you think beauty manufacturing and creating your beauty brand is easy?”

If your answer is a solid yes, you better think again. Now is the time to do some reality checks before moving any further. We want to share some of which you must define and create.